UNUM
Putting the life into Life Insurance
The aim of this campaign was to raise awareness and re-position our Life Insurance product within the target Broker market.
To aid this we had a new proposition of value added benefits. This included our award winning wellbeing app, Help@hand and a Cancer Assist helpline.
The concept of the campaign developed from the idea that Life Insurance wasn't just for when the worst happened. It was for every day - delivering day to day assistance with our value added services.
Leading with our core product colour - green - the typography cleverly entwined an imaginary life 'line'. The headline 'Putting the life into Life Insurance' pulled the concept together well.
Client
Unum UK
Date
2018 - now
Website
Outputs
Creative Direction, Art Direction, Branding, Design
0
LinkedIn Impressions
0m
People insured
0%
Market share
The journey
How we got there
This campaign was led purely in house. I worked with our copywriter and my team of designers to deliver all the elements of the campaign which included: banners, site takeovers, LinkedIn posts, website updates, emails (both sponsored and in-house), animations and infographics.
The results have exceeded all targets with an uplift of premium from this product.