Lectra specialises in CAD and CAMsystems for soft material industries. This conceptual design was produced during my time at OgilvyOne Business for a new campaign promoting a state of the art new cutting machine that would revolutionise the furniture industry.
Client
Lectra
Date
2018
Website
https://www.lectra.com/en
Agency
OgilvyOne Business
THE CAMPAIGN
The process
As part of this work I visualised how the campaign could be executed across various mediums including web, video and online advertising. I worked with a team of creatives including a copywriter and a videographer.
The pitch document included small video clips showing transition suggestions and also how the visual identity could work for online advertising.
I created this work during my time at Ogilvy One Business.