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Conceptual Design

Furniture Reimagined

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Lectra

Furniture Reimagined

Lectra specialises in CAD and CAM systems for soft material industries. This conceptual design was produced during my time at OgilvyOne Business for a new campaign promoting a state of the art new cutting machine that would revolutionise the furniture industry.

  • Client

    Lectra

  • Date

    2018

  • Website

    https://www.lectra.com/en

  • Agency

    OgilvyOne Business

THE CAMPAIGN

The process

As part of this work I visualised how the campaign could be executed across various mediums including web, video and online advertising. I worked with a team of creatives including a copywriter and a videographer.

The pitch document included small video clips showing transition suggestions and also how the visual identity could work for online advertising.

I created this work during my time at Ogilvy One Business.

Copyright 2021 - Suellen Peskett