The use of strong language on the front cover of this direct mail piece grabs a readers attention! Upon opening the reader realises that it is part of a bigger story and not what it first appears. Rather than your whole weekend being ‘s#@**ed’ it has actually been saved, thanks to Deltek.

The mailer was sent in a transparent envelope with a clear label to enable the message to be seen (even if unopened).

The campaign included social posts and banners.

This was a joint project working with both copywriters and art directors.